\u0130ngiltere’de y\u0131l\u0131n \u00fc\u00e7\u00fcnc\u00fc pazartesi g\u00fcn\u00fcne ismini veren “Blue Monday”; \u00e7oklukla so\u011fuk hava, g\u00fcne\u015f \u0131\u015f\u0131\u011f\u0131n\u0131n azl\u0131\u011f\u0131 ve tatil sonras\u0131 depresyonu nedeniyle y\u0131l\u0131n en “mutsuz” g\u00fcn\u00fc olarak kabul ediliyor. Lakin T\u00fcrkiye’de de \u015fubeleri bulunan fast-food zinciri Popeyes, 20 Ocak\u2019\u0131 paras\u0131z tavuk da\u011f\u0131tarak daha e\u011flenceli bir hale getirmeye karar vermi\u015f…<\/p>\n
Ayr\u0131ca Popeyes, \u0130ngiltere’de ocak ay\u0131 boyunca uygulama \u00fczerinden her g\u00fcn yeni bir kampanya sunacak. Bunlar ortas\u0131nda; T\u00fcm men\u00fclerde y\u00fczde 20 indirim, 10 pound harcad\u0131\u011f\u0131n\u0131zda 3 adet fiyats\u0131z ‘Hot Wings’, bir y\u0131l boyunca fiyats\u0131z tavuk sandvi\u00e7 kazanma talihi \u00fczere teklifler yer al\u0131yor.<\/p>\n
“POZ\u0130T\u0130F RUHU GET\u0130RMEY\u0130 AMA\u00c7LIYORUZ”<\/b><\/p>\n
Popeyes UK CEO\u2019su Tom Crowley, bu kampanyayla ilgili \u015f\u00f6yle konu\u015ftu: “Popeyes\u2019te sadece k\u0131zarm\u0131\u015f tavuk de\u011fil, t\u0131pk\u0131 vakitte New Orleans\u2019\u0131n olumlu ruhunu da getirmeyi ama\u00e7l\u0131yoruz. Blue Monday\u2019de, imza niteli\u011findeki tenders\u2019lar\u0131m\u0131zla hem lezzet hem de memnunluk da\u011f\u0131tmak istiyoruz.”<\/p>\n
“BLUE MONDAY” NED\u0130R?<\/b><\/p>\n
Blue Monday, bilhassa \u0130ngiltere’de y\u0131l\u0131n “en depresif g\u00fcn\u00fc” olarak kabul edilen bir kavramd\u0131r. Ekseriyetle ocak ay\u0131n\u0131n \u00fc\u00e7\u00fcnc\u00fc pazartesi g\u00fcn\u00fcne denk gelir. Bu terim, 2005 y\u0131l\u0131nda bir seyahat \u015firketi i\u00e7in haz\u0131rlanan bir pazarlama kampanyas\u0131nda ortaya at\u0131lm\u0131\u015ft\u0131r. Kampanya, bu g\u00fcn\u00fc insanlar\u0131n moralini y\u00fckseltmek ve tatil rezervasyonlar\u0131n\u0131 te\u015fvik etmek i\u00e7in kullanm\u0131\u015ft\u0131r. Blue Monday\u2019in “mutsuz bir g\u00fcn” olarak tan\u0131mlanmas\u0131n\u0131n birka\u00e7 nedeni oldu\u011fu s\u00f6ylenir; K\u0131\u015f mevsimi<\/strong>: So\u011fuk hava, k\u0131sa g\u00fcnler ve g\u00fcne\u015f \u0131\u015f\u0131\u011f\u0131n\u0131n azl\u0131\u011f\u0131 insanlar\u0131n ruh halini olumsuz etkileyebilir. Tatillerin sona ermesi<\/strong>: Y\u0131lba\u015f\u0131 ve tatil devri biter, rutin hayata d\u00f6n\u00fc\u015f ba\u015flar. Maddi endi\u015feler<\/strong>: Tatil harcamalar\u0131n\u0131n tesiriyle finansal d\u00fc\u015f\u00fcnceler ya\u015fanabilir. Yeni y\u0131l kararlar\u0131n\u0131n ba\u015far\u0131s\u0131zl\u0131\u011f\u0131<\/strong>: Ocak ay\u0131n\u0131n bu devrinde, al\u0131nan yeni y\u0131l kararlar\u0131n\u0131n uygulanamad\u0131\u011f\u0131n\u0131 fark etmek moral bozabilir.<\/p>\n","protected":false},"excerpt":{"rendered":" Fast-food zinciri Popeyes, \u0130ngiltere\u2019deki 50 \u015fubesinde bug\u00fcn tam 20.000 fiyats\u0131z tavuk tenders da\u011f\u0131t\u0131yor.<\/p>\n","protected":false},"author":1,"featured_media":14303,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[43],"tags":[3025,89,2664],"class_list":["post-14302","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dunya","tag-blue","tag-gun","tag-tatil"],"_links":{"self":[{"href":"https:\/\/ikimisli.tr\/index.php\/wp-json\/wp\/v2\/posts\/14302","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ikimisli.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ikimisli.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ikimisli.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ikimisli.tr\/index.php\/wp-json\/wp\/v2\/comments?post=14302"}],"version-history":[{"count":1,"href":"https:\/\/ikimisli.tr\/index.php\/wp-json\/wp\/v2\/posts\/14302\/revisions"}],"predecessor-version":[{"id":14304,"href":"https:\/\/ikimisli.tr\/index.php\/wp-json\/wp\/v2\/posts\/14302\/revisions\/14304"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ikimisli.tr\/index.php\/wp-json\/wp\/v2\/media\/14303"}],"wp:attachment":[{"href":"https:\/\/ikimisli.tr\/index.php\/wp-json\/wp\/v2\/media?parent=14302"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ikimisli.tr\/index.php\/wp-json\/wp\/v2\/categories?post=14302"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ikimisli.tr\/index.php\/wp-json\/wp\/v2\/tags?post=14302"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}