Bankalararas\u0131 Kart Merkezi (BKM), TROY logolu kartlara ait 2024 datalar\u0131n\u0131 payla\u015ft\u0131. Bilgilere nazaran, T\u00fcrkiye’nin \u00d6deme Form\u00fcl\u00fc (TROY) logolu kartlarla 2024’te ger\u00e7ekle\u015ftirilen s\u00fcre\u00e7lerin mebla\u011f\u0131 bir evvelki y\u0131la k\u0131yasla 6 kat\u0131na \u00e7\u0131karak 2,1 trilyon liray\u0131 ge\u00e7ti.<\/p>\n
50 M\u0130LYONA ULA\u015eTI<\/b><\/p>\n
TROY’un pazar hissesi 8 puanl\u0131k art\u0131\u015fla y\u00fczde 18,3 oldu. Ge\u00e7en sene TROY logolu kart say\u0131s\u0131 ise 2023’e nazaran y\u00fczde 100 artarak 50 milyona ula\u015ft\u0131.<\/p>\n
A\u00e7\u0131klamada g\u00f6r\u00fc\u015flerine yer verilen BKM Genel M\u00fcd\u00fcr\u00fc Ozan Deniz, kartl\u0131 \u00f6demeler b\u00f6l\u00fcm\u00fc i\u00e7in hayli stratejik bir pozisyonda yer alan TROY’un bu ivmesini gelecek y\u0131llarda da s\u00fcrd\u00fcrmek i\u00e7in \u00e7al\u0131\u015fmalara t\u00fcm s\u00fcratiyle devam ettiklerini bildirdi.<\/p>\n
T\u00dcM T\u0130CARET NOKTALARINDA YAYGINLA\u015eTIRILMASI HEDEFLEN\u0130YOR<\/b><\/p>\n
TROY’un g\u00fc\u00e7lenerek b\u00fcy\u00fcmesinin kendileri i\u00e7in en k\u0131ymetli g\u00fcndem unsuru oldu\u011funu vurgulayan Deniz, TROY logolu kartlar\u0131n T\u00fcrkiye’de t\u00fcm ticaret noktalar\u0131nda ve e-ticaret platformlar\u0131nda yayg\u0131n kullan\u0131m\u0131n\u0131 sa\u011flad\u0131klar\u0131n\u0131 anlatt\u0131.<\/p>\n
Deniz, kent i\u00e7i ula\u015f\u0131mda TROY’un kullan\u0131m\u0131n\u0131n art\u0131r\u0131lmas\u0131 i\u00e7in yapt\u0131klar\u0131 \u00e7al\u0131\u015fmalardan bahsederek, \u015fu tabirleri kulland\u0131:<\/p>\n
“EN YAKIN VAK\u0130TTE PAYLA\u015eMAYI HEDEFL\u0130YORUZ”<\/b><\/p>\n
*Ak\u0131ll\u0131 telefonlar arac\u0131l\u0131\u011f\u0131yla temass\u0131z \u00f6deme yap\u0131labilmesi, giyilebilir temass\u0131z \u00f6deme teknolojileri \u00fczere yenilikler de TROY’un b\u00fcy\u00fcmesine katk\u0131 sa\u011flayacakt\u0131r. \u00d6te yandan TROY’un milletleraras\u0131 alanda ge\u00e7erlili\u011fini geli\u015ftirmeye y\u00f6nelik i\u015fbirliklerini de art\u0131r\u0131yor ve buna y\u00f6nelik k\u0131ymetli yeni geli\u015fmeleri de yak\u0131n vakitte payla\u015fmay\u0131 planl\u0131yoruz.<\/p>\n
*2025’te en temel gayemiz ise her kullan\u0131c\u0131da en az bir TROY kart bulunmas\u0131n\u0131 ve kullan\u0131mda \u00f6nceli\u011fin TROY olmas\u0131n\u0131 sa\u011flamakt\u0131r.<\/p>\n
*Bu sayede 2025’te TROY’un pazar hissesinin y\u00fczde 30’a ula\u015fmas\u0131n\u0131 hedefliyoruz. Bu noktada TROY’un en b\u00fcy\u00fck g\u00fcc\u00fc yeniden \u00fclkemizin markas\u0131n\u0131 sahiplenerek ve severek kullanan vatanda\u015flar\u0131m\u0131z\u0131n tevecc\u00fch\u00fc olacakt\u0131r.<\/p>\n
*Bu g\u00fcc\u00fcn yan\u0131 s\u0131ra sekt\u00f6r payda\u015flar\u0131m\u0131zla el birli\u011fi ve g\u00fc\u00e7l\u00fc kamu dayana\u011f\u0131yla TROY’un, geli\u015fimini s\u00fcrd\u00fcrerek yak\u0131n gelecekte \u00f6nder pozisyona gelece\u011fine g\u00f6n\u00fclden inan\u0131yoruz.<\/p>\n","protected":false},"excerpt":{"rendered":"
T\u00fcrkiye\u2019de geli\u015ftirilen ve kartl\u0131 \u00f6deme sistemleri alan\u0131nda T\u00fcrkiye’nin markas\u0131 olan T\u00fcrkiye’nin \u00d6deme Yolu (TROY) logosuna sahip kart say\u0131s\u0131 50 milyona ula\u015ft\u0131.<\/p>\n","protected":false},"author":1,"featured_media":22000,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[266,2481],"class_list":["post-21999","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-kart","tag-troy"],"_links":{"self":[{"href":"https:\/\/ikimisli.tr\/index.php\/wp-json\/wp\/v2\/posts\/21999","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ikimisli.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ikimisli.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ikimisli.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ikimisli.tr\/index.php\/wp-json\/wp\/v2\/comments?post=21999"}],"version-history":[{"count":1,"href":"https:\/\/ikimisli.tr\/index.php\/wp-json\/wp\/v2\/posts\/21999\/revisions"}],"predecessor-version":[{"id":22001,"href":"https:\/\/ikimisli.tr\/index.php\/wp-json\/wp\/v2\/posts\/21999\/revisions\/22001"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ikimisli.tr\/index.php\/wp-json\/wp\/v2\/media\/22000"}],"wp:attachment":[{"href":"https:\/\/ikimisli.tr\/index.php\/wp-json\/wp\/v2\/media?parent=21999"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ikimisli.tr\/index.php\/wp-json\/wp\/v2\/categories?post=21999"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ikimisli.tr\/index.php\/wp-json\/wp\/v2\/tags?post=21999"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}