Rekabet Kurumunun internet sitesinde yer alan a\u00e7\u0131klamada, Frito Lay’in paketlenmi\u015f cips dal\u0131nda faaliyet g\u00f6steren rakiplerinin faaliyetlerini zorla\u015ft\u0131rmak, sat\u0131\u015flar\u0131n\u0131 engellemek ve onlar\u0131 pazardan d\u0131\u015flamak suretiyle Rekabetin Korunmas\u0131 Hakk\u0131nda Kanun’u ihlal edip etmedi\u011finin tespiti hedefiyle Heyet taraf\u0131ndan y\u00fcr\u00fct\u00fclen soru\u015fturman\u0131n tamamland\u0131\u011f\u0131 bildirildi.<\/p>\n
1 M\u0130LYAR 300 M\u0130LYON L\u0130RA \u0130DAR\u0130 PARA CEZASI<\/b><\/p>\n
\u015eirketin kendisinden paketlenmi\u015f cips sat\u0131n alan bakkal, market, b\u00fcfe \u00fczere sat\u0131\u015f noktalar\u0131nda rakiplerinin sat\u0131\u015flar\u0131n\u0131 engellemeye y\u00f6nelik uygulamalarda bulundu\u011funun tespit edildi\u011fi belirtilen a\u00e7\u0131klamada, te\u015febb\u00fcse yakla\u015f\u0131k 1 milyar 300 milyon lira idari para cezas\u0131 verildi\u011fi tabir edildi.<\/p>\n
A\u00e7\u0131klamada, karar\u0131n 200 metrekarenin alt\u0131ndaki sat\u0131\u015f noktalar\u0131 i\u00e7in k\u0131ymetli oldu\u011funa i\u015faret edilerek, cips ve \u015fekerleme pazar\u0131nda \u00f6n plana \u00e7\u0131kan Frito Lay’e birtak\u0131m y\u00fck\u00fcml\u00fcl\u00fcklerin getirildi\u011fi vurguland\u0131.<\/p>\n
Bu kapsamda, rakip stant bulunmayan sat\u0131\u015f noktalar\u0131nda, Frito Lay stantlar\u0131n\u0131n dikey ve g\u00f6r\u00fcn\u00fcr olarak y\u00fczde 30’luk k\u0131sm\u0131n\u0131n rakip eserler i\u00e7in ayr\u0131laca\u011f\u0131 bilgisi verilen a\u00e7\u0131klamada, \u015funlar kaydedildi:<\/p>\n
“Ayr\u0131lan k\u0131s\u0131m seperat\u00f6rle b\u00f6l\u00fcnecek ve bu k\u0131s\u0131mdaki her sepette okunabilir bi\u00e7imde, ‘Bu k\u0131s\u0131m rakip cips eserleri i\u00e7in ayr\u0131lm\u0131\u015ft\u0131r’ etiketi bulunacak. Rastgele bir sebeple rakip eserlerin sat\u0131\u015f noktas\u0131nda bulunmad\u0131\u011f\u0131 yahut t\u00fckendi\u011fi durumlarda rakip eserler i\u00e7in ayr\u0131lan bu k\u0131s\u0131m bo\u015f b\u0131rak\u0131lacak ve Frito Lay eserleri ile doldurulmayacak. Sat\u0131\u015f noktalar\u0131na, rakip eserlerin bulunurlu\u011funu ve g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc maksat alan rastgele bir y\u00f6nlendirmede bulunulmayacak. Frito Lay, sat\u0131\u015f noktalar\u0131na en fazla bir cips stand\u0131 yerle\u015ftirebilecek. Standart sat\u0131n alma s\u00fcre\u00e7leri haricinde, perakende sat\u0131\u015f noktalar\u0131na finansal yarar sa\u011flanamayacak. Rakip eserlerin de sat\u0131\u015f noktalar\u0131na girmesiyle t\u00fcketicilere sunulan se\u00e7enekler artacak. Al\u0131nan bu kararla Frito Lay’in rakiplerinin de b\u00fcfe, bakkal, k\u00fc\u00e7\u00fck market \u00fczere sat\u0131\u015f noktalar\u0131na girmesi ve paketlenmi\u015f cips pazar\u0131nda t\u00fcketicilerin se\u00e7eneklerinin art\u0131r\u0131lmas\u0131 hedeflenmi\u015ftir.”<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":" Rekabet Kurulu, T\u00fcrkiye’de cips ve \u015fekerleme pazar\u0131nda faaliyet g\u00f6steren Frito Lay Besin Sanayi ve Ticaret A\u015e’ye yakla\u015f\u0131k 1,3 milyar lira ceza kesilmesini kararla\u015ft\u0131rd\u0131.<\/p>\n","protected":false},"author":1,"featured_media":37315,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[4197,5881,5882,5883,290],"class_list":["post-37314","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-cips","tag-frito-lay","tag-rakip","tag-rakip-urunler","tag-satis"],"_links":{"self":[{"href":"https:\/\/ikimisli.tr\/index.php\/wp-json\/wp\/v2\/posts\/37314","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ikimisli.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ikimisli.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ikimisli.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ikimisli.tr\/index.php\/wp-json\/wp\/v2\/comments?post=37314"}],"version-history":[{"count":1,"href":"https:\/\/ikimisli.tr\/index.php\/wp-json\/wp\/v2\/posts\/37314\/revisions"}],"predecessor-version":[{"id":37316,"href":"https:\/\/ikimisli.tr\/index.php\/wp-json\/wp\/v2\/posts\/37314\/revisions\/37316"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ikimisli.tr\/index.php\/wp-json\/wp\/v2\/media\/37315"}],"wp:attachment":[{"href":"https:\/\/ikimisli.tr\/index.php\/wp-json\/wp\/v2\/media?parent=37314"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ikimisli.tr\/index.php\/wp-json\/wp\/v2\/categories?post=37314"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ikimisli.tr\/index.php\/wp-json\/wp\/v2\/tags?post=37314"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}