Ticaret Bakanl\u0131\u011f\u0131, T\u00fcketicinin Korunmas\u0131 Hakk\u0131nda Kanun kapsam\u0131nda, indirimli sat\u0131\u015f kampanyalar\u0131n\u0131 mercek alt\u0131na ald\u0131.<\/p>\n
Bakanl\u0131k, 2024 y\u0131l\u0131 boyunca “\u015fahane cuma”, “en uzun g\u00fcn” yahut “y\u0131lba\u015f\u0131 indirimi” \u00fczere temalarla d\u00fczenlenen sat\u0131\u015f kampanyalar\u0131n\u0131 mercek alt\u0131nda tutarken t\u00fcketiciyi yan\u0131ltan tan\u0131t\u0131mlara Reklam Kurulu arac\u0131l\u0131\u011f\u0131yla 41,4 milyon liradan fazla idari para cezas\u0131 kesti.\u00a0<\/p>\n
\u0130ndirimli sat\u0131\u015flar\u0131n ba\u015flang\u0131\u00e7 ve biti\u015f tarihleri ile sat\u0131\u015fa sunulan mal yahut hizmetin \u00f6l\u00e7\u00fcs\u00fc sonlu ise bunun a\u00e7\u0131k ve anla\u015f\u0131l\u0131r bi\u00e7imde belirtilmesi gerekiyor.<\/p>\n
\u0130ndirimli sat\u0131\u015f reklamlar\u0131nda, t\u00fcketicileri yan\u0131ltabilecek s\u00f6z yahut imgelere yer verilmemesi, mal\u0131n teslimi, hizmetin ifas\u0131, cayma hakk\u0131n\u0131n kullan\u0131lmas\u0131 durumunda bedel iadesi \u00fczere hususlarda belirlenen t\u00fcm m\u00fchletlere eksiksiz riayet edilmesi isteniyor.<\/p>\n
REKLAM KURULU RESEN \u0130NCELEME Y\u00dcR\u00dcT\u00dcYOR<\/b><\/p>\n
Bu y\u00fck\u00fcml\u00fcl\u00fcklere uygun hareket edilmesi hem t\u00fcketiciler hem de sat\u0131c\u0131 ve sa\u011flay\u0131c\u0131lar a\u00e7\u0131s\u0131ndan daha inan\u00e7l\u0131, sa\u011fl\u0131kl\u0131 al\u0131\u015fveri\u015f ortam\u0131 olu\u015fmas\u0131 a\u00e7\u0131s\u0131ndan de\u011fer ta\u015f\u0131yor.<\/p>\n
Yap\u0131lan kontroller sonucu tersliklerin tespit edilmesi halinde gerekli idari m\u00fceyyideler uygulan\u0131rken \u00f6zel indirim g\u00fcnlerine ait de Bakanl\u0131k b\u00fcnyesinde faaliyet g\u00f6steren Reklam Kurulu resen incelemeler ger\u00e7ekle\u015ftiriyor.<\/p>\n
Ge\u00e7en y\u0131l “\u015fahane cuma”, “en uzun g\u00fcn” yahut “y\u0131lba\u015f\u0131 indirimi” \u00fczere temalarla d\u00fczenlenen sat\u0131\u015f kampanyalar\u0131 da mercek alt\u0131nda tutuldu.<\/p>\n
Bu kapsamda 2024’te indirimli sat\u0131\u015flara ait g\u00fcndeme al\u0131nan 132 belgenin 27’si hakk\u0131nda durdurma, 89’u hakk\u0131nda hem durdurma hem para cezas\u0131 verilmesi kararla\u015ft\u0131r\u0131ld\u0131. \u0130lgililere 41 milyon 353 bin 259 lira idari para cezas\u0131 uyguland\u0131.<\/p>\n
Bakanl\u0131\u011fa ula\u015fan \u015fikayetlerden, t\u00fcketicilerin son periyotta en \u00e7ok uzakl\u0131kl\u0131 sat\u0131\u015f-elektronik ticaret alan\u0131nda ger\u00e7ekle\u015ftirilen indirim kampanyalar\u0131yla ilgili ma\u011fduriyetler ya\u015fad\u0131\u011f\u0131 belirlendi.<\/p>\n
\u015eikayetlerin, aldat\u0131c\u0131 indirimler, lojistik s\u00fcre\u00e7lerde aksama, ay\u0131pl\u0131 mal g\u00f6nderimi, bedelinin tahsil edilmesine ra\u011fmen eserin g\u00f6nderilmemesi, sat\u0131c\u0131 taraf\u0131ndan sipari\u015f iptali, cayma hakk\u0131n\u0131n kulland\u0131r\u0131lmamas\u0131 \u00fczere hususlarda a\u011f\u0131rla\u015ft\u0131\u011f\u0131 g\u00f6r\u00fcld\u00fc.<\/p>\n
“SATICI HAKKINDAK\u0130 \u015e\u0130KAYETLER\u0130 \u0130NCELEY\u0130N” UYARISI<\/b><\/p>\n
\u00d6te yandan Bakanl\u0131k, haz\u0131rlad\u0131\u011f\u0131 \u00e7e\u015fitli bilgi notunda t\u00fcketicilere y\u00f6nelik tekliflerde de bulundu.<\/p>\n
Buna nazaran, aldat\u0131c\u0131 uygulamalara maruz kal\u0131nmamas\u0131 i\u00e7in al\u0131\u015fveri\u015f \u00f6ncesinde arama motorlar\u0131nda k\u0131sa bir \u00f6n inceleme yap\u0131lmas\u0131 k\u0131ymet ta\u015f\u0131yor.<\/p>\n
Sat\u0131c\u0131 yahut sa\u011flay\u0131c\u0131n\u0131n detayl\u0131 bilgilerinin olup olmad\u0131\u011f\u0131, hakk\u0131ndaki \u015fikayetler ve bunlara ait m\u00fc\u015fteri takviye planlar\u0131 olup olmad\u0131\u011f\u0131n\u0131n incelenmesi gerekiyor.<\/p>\n
Sat\u0131n al\u0131nacak eserin emsal mecralardan yakla\u015f\u0131k fiyat\u0131n\u0131n ara\u015ft\u0131r\u0131lmas\u0131 tavsiye ediliyor.<\/p>\n
\u0130nternet sitesinin uydurma yahut taklit bir site olmas\u0131 ihtimaline kar\u015f\u0131 denetimler yap\u0131lmas\u0131 \u00f6neriliyor. Toplumsal medyadaki tan\u0131t\u0131m ve ilanlarla ilgili olarak verilen site linklerinin taklit olmas\u0131 ihtimali dikkate al\u0131narak, sat\u0131c\u0131 yahut sa\u011flay\u0131c\u0131n\u0131n kendi sitesinden eser ve fiyat\u0131n\u0131n denetim edilmesi de\u011ferli g\u00f6r\u00fcl\u00fcyor.<\/p>\n
\u0130nternet \u00fczerinden al\u0131\u015fveri\u015flerde sitenin SSL sertifikas\u0131, 3D g\u00fcvenlik yahut sanal kartla \u00f6deme \u00fczere ayr\u0131nt\u0131lara sahip olup olmad\u0131\u011f\u0131 ve varsa bu \u00e7e\u015fit \u00f6deme usullerinin tercih edilmesi konular\u0131na dikkat edilmesi gerekiyor.<\/p>\n
\u00d6deme yapmadan evvel t\u00fcketiciye iletilmesi gereken \u00f6n bilgilerin detayl\u0131 halde okunmas\u0131 da m\u00fcmk\u00fcn problemlerin \u00f6n\u00fcne ge\u00e7ilmesi bak\u0131m\u0131ndan de\u011fer ta\u015f\u0131yor.<\/p>\n","protected":false},"excerpt":{"rendered":"
Ticaret Bakanl\u0131\u011f\u0131, 2024 y\u0131l\u0131 boyunca “\u015fahane cuma”, “en uzun g\u00fcn” yahut “y\u0131lba\u015f\u0131 indirimi” \u00fczere temalarla t\u00fcketiciyi yan\u0131ltan reklamlara 41,4 milyon liradan fazla idari para cezas\u0131 kesti. Elektronik ticareti, lojistik aksakl\u0131klar\u0131 ve sipari\u015f iptaller en fazla \u015fikayetlerin oldu\u011fu k\u00fcme oldu.<\/p>\n","protected":false},"author":1,"featured_media":4918,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[1334,1331,1333,290,1332],"class_list":["post-4917","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-hakkinda","tag-indirim","tag-satici","tag-satis","tag-site"],"_links":{"self":[{"href":"https:\/\/ikimisli.tr\/index.php\/wp-json\/wp\/v2\/posts\/4917","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ikimisli.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ikimisli.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ikimisli.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ikimisli.tr\/index.php\/wp-json\/wp\/v2\/comments?post=4917"}],"version-history":[{"count":1,"href":"https:\/\/ikimisli.tr\/index.php\/wp-json\/wp\/v2\/posts\/4917\/revisions"}],"predecessor-version":[{"id":4919,"href":"https:\/\/ikimisli.tr\/index.php\/wp-json\/wp\/v2\/posts\/4917\/revisions\/4919"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ikimisli.tr\/index.php\/wp-json\/wp\/v2\/media\/4918"}],"wp:attachment":[{"href":"https:\/\/ikimisli.tr\/index.php\/wp-json\/wp\/v2\/media?parent=4917"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ikimisli.tr\/index.php\/wp-json\/wp\/v2\/categories?post=4917"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ikimisli.tr\/index.php\/wp-json\/wp\/v2\/tags?post=4917"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}