Alman otomotiv devi Mercedes-Benz Group, 2024 y\u0131l\u0131 sat\u0131\u015f say\u0131lar\u0131nda d\u00fc\u015f\u00fc\u015f ya\u015fad\u0131\u011f\u0131n\u0131 a\u00e7\u0131klad\u0131. Bilhassa \u00c7in rekabeti ve AB\u2019nin s\u0131k\u0131 emisyon ama\u00e7lar\u0131, Alman araba \u00fcreticileri \u00fczerinde b\u00fcy\u00fck bask\u0131 yarat\u0131yor.<\/p>\n
Genel Sat\u0131\u015flarda D\u00fc\u015f\u00fc\u015f<\/b><\/p>\n
Mercedes-Benz Group\u2019un global sat\u0131\u015flar\u0131, 2023 y\u0131l\u0131na k\u0131yasla y\u00fczde 4 d\u00fc\u015f\u00fc\u015fle 2 milyon 389 bin adede geriledi. \u015eirketin hafif ticari ara\u00e7 (van) sat\u0131\u015flar\u0131 da y\u00fczde 9 azalarak 405 bin 600 olarak kaydedildi.<\/p>\n
Elektrikli Ara\u00e7 Sat\u0131\u015flar\u0131nda B\u00fcy\u00fck Gerileme<\/b><\/p>\n
\u015eirketin bataryal\u0131 elektrikli ara\u00e7 (BEV) sat\u0131\u015flar\u0131 ge\u00e7en y\u0131l y\u00fczde 22 d\u00fc\u015f\u00fc\u015f g\u00f6stererek 204 bin 600 adede indi. Yaln\u0131zca Mercedes markas\u0131n\u0131n elektrikli ara\u00e7 sat\u0131\u015flar\u0131 ise y\u00fczde 23 azalarak 185 bin 100 araca d\u00fc\u015ft\u00fc.<\/p>\n
Bu gerileme, Mercedes\u2019in AB\u2019nin daha sert CO2 emisyon gayelerine ula\u015fmada problem ya\u015fayabilece\u011fi manas\u0131na geliyor. Elektrikli ara\u00e7 sat\u0131\u015flar\u0131n\u0131n artmamas\u0131 durumunda \u015firket, maliyetli muahedeler yapmak yahut a\u011f\u0131r para cezalar\u0131 ile kar\u015f\u0131la\u015fmak zorunda kalabilir.<\/p>\n
Pazarlardaki Performans<\/b><\/p>\n
\u00c7in: Mercedes-Benz\u2019in en b\u00fcy\u00fck pazar\u0131 olan \u00c7in\u2019de sat\u0131\u015flar, y\u00fczde 7 d\u00fc\u015f\u00fc\u015fle 683 bin 600 adede geriledi.<\/p>\n
Avrupa: Avrupa sat\u0131\u015flar\u0131, y\u00fczde 3 azalarak 641 bin 800 oldu.<\/p>\n
ABD: ABD pazar\u0131 ise m\u00fcspet bir tablo \u00e7izdi. Sat\u0131\u015flar, y\u00fczde 9 art\u0131\u015f g\u00f6stererek 324 bin 500 adede ula\u015ft\u0131.<\/p>\n
\u00c7inli Rakipler Alman Devlerini Zorluyor<\/b><\/p>\n
Mercedes-Benz’in sat\u0131\u015flar\u0131ndaki d\u00fc\u015f\u00fc\u015f\u00fcn en b\u00fcy\u00fck nedeni, \u00c7inli araba \u00fcreticilerinin pazarda s\u00fcratle b\u00fcy\u00fcmesi. BYD, NIO, Xpeng \u00fczere \u00c7in merkezli markalar, hem elektrikli ara\u00e7 segmentinde hem de genel pazarda Alman \u00fcreticiler i\u00e7in \u00f6nemli bir tehdit haline geldi.<\/p>\n
Benzer meseleler, \u00f6b\u00fcr Alman markalar\u0131 Volkswagen, BMW ve Porsche i\u00e7in de ge\u00e7erli. Bu markalar\u0131n da sat\u0131\u015flar\u0131nda d\u00fc\u015f\u00fc\u015f g\u00f6zlemleniyor.<\/p>\n","protected":false},"excerpt":{"rendered":"
D\u00fcnyada otomotiv b\u00f6l\u00fcm\u00fcn\u00fcn en k\u0131ymetli markalar\u0131ndan Mercedes-Benz i\u00e7in tehlike \u00e7anlar\u0131 \u00e7al\u0131yor. \u00c7inli firmalar\u0131n rekabeti ile g\u00fc\u00e7 bir periyoda giren Mercedes \u00f6b\u00fcr Alman araba \u00fcreticileri ile birlikte d\u00fcnya pazar\u0131ndaki hissesini kaybediyor<\/p>\n","protected":false},"author":1,"featured_media":6174,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[529,771,1628,1629,290],"class_list":["post-6173","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gundem","tag-alman","tag-cin","tag-dusus","tag-mercedes","tag-satis"],"_links":{"self":[{"href":"https:\/\/ikimisli.tr\/index.php\/wp-json\/wp\/v2\/posts\/6173","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ikimisli.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ikimisli.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ikimisli.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ikimisli.tr\/index.php\/wp-json\/wp\/v2\/comments?post=6173"}],"version-history":[{"count":1,"href":"https:\/\/ikimisli.tr\/index.php\/wp-json\/wp\/v2\/posts\/6173\/revisions"}],"predecessor-version":[{"id":6175,"href":"https:\/\/ikimisli.tr\/index.php\/wp-json\/wp\/v2\/posts\/6173\/revisions\/6175"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ikimisli.tr\/index.php\/wp-json\/wp\/v2\/media\/6174"}],"wp:attachment":[{"href":"https:\/\/ikimisli.tr\/index.php\/wp-json\/wp\/v2\/media?parent=6173"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ikimisli.tr\/index.php\/wp-json\/wp\/v2\/categories?post=6173"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ikimisli.tr\/index.php\/wp-json\/wp\/v2\/tags?post=6173"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}