Ara\u015ft\u0131rmaya nazaran, genel marka sadakati oran\u0131 bu y\u0131l y\u00fczde 50\u2019nin alt\u0131na d\u00fc\u015ft\u00fc. Elektrikli ara\u00e7lar\u0131n y\u00fckseli\u015fi, \u00c7inli \u00fcreticilerin Avrupa pazar\u0131na girmesi ve markalar\u0131n model \u00e7e\u015fitlili\u011fini art\u0131rmas\u0131, t\u00fcketicilerin tercihlerini de\u011fi\u015ftirmesine neden oldu. Buna kar\u015f\u0131n kimi markalar, kullan\u0131c\u0131lar\u0131n\u0131 elinde tutmay\u0131 ba\u015fard\u0131.<\/p>\n
PREM\u0130UM SEGMENTTE PORSCHE Z\u0130RVEDE<\/b><\/p>\n
L\u00fcks araba kategorisinde en sad\u0131k m\u00fc\u015fteri kitlesine sahip marka Porsche oldu. M\u00fc\u015fterilerinin y\u00fczde 58,2\u2019si yine Porsche tercih etti. \u0130kinci s\u0131rada y\u00fczde 49,7 ile Mercedes-Benz, \u00fc\u00e7\u00fcnc\u00fc s\u0131rada ise y\u00fczde 54 oranla BMW yer ald\u0131. Premium SUV segmentinde ise Lexus, y\u00fczde 57,4\u2019l\u00fck sadakat oran\u0131yla rakiplerini geride b\u0131rakt\u0131.<\/p>\n
TOYOTA VE HONDA ANA AKIMDA YARI\u015eIYOR<\/b><\/p>\n
Ana ak\u0131m araba kategorisinde Japon devi Toyota, m\u00fc\u015fterilerinin y\u00fczde 62\u2019sini elinde tutarak tepede yer ald\u0131. \u0130kinci s\u0131rada y\u00fczde 55,5\u2019lik oranla Honda bulunuyor. SUV segmentinde ise tablo aksine d\u00f6nd\u00fc; bu defa Honda, y\u00fczde 62\u2019lik oranla birinci s\u0131raya y\u00fckseldi. Honda\u2019y\u0131 y\u00fczde 60,6 sadakat oran\u0131yla Subaru takip etti.<\/p>\n
FORD, PICKUP KATEGOR\u0130S\u0130NDE L\u0130DERL\u0130\u011e\u0130 KAPTIRMADI<\/b><\/p>\n
ABD\u2019li \u00fcretici Ford, pickup segmentinde en y\u00fcksek marka sadakati oran\u0131na ula\u015ft\u0131. Y\u00fczde 66,6 ile b\u00f6l\u00fcm genelinde en y\u00fcksek sadakat oran\u0131na sahip marka olan Ford, ge\u00e7en y\u0131la nazaran oran\u0131n\u0131 daha da art\u0131rd\u0131. Ford\u2019un akabinde y\u00fczde 61,2 ile Toyota ikinci s\u0131rada yer ald\u0131.<\/p>\n
UZMANLARDAN DE\u011eERLEND\u0130RME<\/b><\/p>\n
JD Power yetkilileri, marka sadakatinin d\u00fc\u015f\u00fc\u015f nedenini pazar\u0131n s\u00fcratli de\u011fi\u015fimine ba\u011flad\u0131. Model say\u0131s\u0131ndaki art\u0131\u015f, \u00fcreticilerin farkl\u0131 ya\u015f d\u00f6ng\u00fcs\u00fcndeki ara\u00e7lar\u0131 t\u0131pk\u0131 anda sat\u0131\u015fta tutmas\u0131 ve agresif kampanyalar, t\u00fcketicilerin markalar ortas\u0131nda ge\u00e7i\u015f yapmas\u0131na yol a\u00e7t\u0131.<\/p>\n","protected":false},"excerpt":{"rendered":"
Otomotiv kesiminde t\u00fcketici tercihlerinin s\u00fcratle de\u011fi\u015fti\u011fi bir devirde, kimi markalar m\u00fc\u015fterilerinin sadakatini m\u00fcdafaay\u0131 ba\u015fard\u0131. JD Power taraf\u0131ndan a\u00e7\u0131klanan 2025 Otomotiv Marka Sadakati Raporu, araba d\u00fcnyas\u0131nda en sad\u0131k m\u00fc\u015fteri kitlesine sahip markalar\u0131 ortaya koydu.<\/p>\n","protected":false},"author":1,"featured_media":86124,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[245,4829],"class_list":["post-86123","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-otomobil","tag-marka","tag-sadakat"],"_links":{"self":[{"href":"https:\/\/ikimisli.tr\/index.php\/wp-json\/wp\/v2\/posts\/86123","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ikimisli.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ikimisli.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ikimisli.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ikimisli.tr\/index.php\/wp-json\/wp\/v2\/comments?post=86123"}],"version-history":[{"count":1,"href":"https:\/\/ikimisli.tr\/index.php\/wp-json\/wp\/v2\/posts\/86123\/revisions"}],"predecessor-version":[{"id":86125,"href":"https:\/\/ikimisli.tr\/index.php\/wp-json\/wp\/v2\/posts\/86123\/revisions\/86125"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ikimisli.tr\/index.php\/wp-json\/wp\/v2\/media\/86124"}],"wp:attachment":[{"href":"https:\/\/ikimisli.tr\/index.php\/wp-json\/wp\/v2\/media?parent=86123"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ikimisli.tr\/index.php\/wp-json\/wp\/v2\/categories?post=86123"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ikimisli.tr\/index.php\/wp-json\/wp\/v2\/tags?post=86123"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}