Rossmann, Almanya\u2019daki performans\u0131nda istikrarl\u0131 bir art\u0131\u015f kaydetti. \u015eirketin \u00fclkedeki 2 bin 342 ma\u011fazas\u0131nda elde etti\u011fi sat\u0131\u015flar 2025\u2019te 10,5 milyar Euro\u2019ya ula\u015ft\u0131. Bu say\u0131, Almanya operasyonlar\u0131nda bir evvelki y\u0131la k\u0131yasla y\u00fczde 6,1\u2019lik bir b\u00fcy\u00fcmeye i\u015faret etti.<\/p>\n
Almanya d\u0131\u015f\u0131ndaki Avrupa operasyonlar\u0131nda ise daha g\u00fc\u00e7l\u00fc bir ivme yakaland\u0131. Polonya, Macaristan, \u00c7ekya, T\u00fcrkiye, Arnavutluk, Kosova, \u0130spanya ve \u0130svi\u00e7re\u2019de faaliyet g\u00f6steren toplam 5 bin 209 ma\u011fazadan elde edilen ciro, online sat\u0131\u015flar\u0131n da katk\u0131s\u0131yla y\u00fczde 13 artarak 6,1 milyar Euro oldu. Danimarka\u2019daki e-ticaret operasyonlar\u0131 da bu b\u00fcy\u00fcme say\u0131lar\u0131na dahil edildi.<\/p>\n
342 MA\u011eAZA DAHA A\u00c7ACAK<\/b><\/p>\n
\u015eirket, gelecek periyoda ait yat\u0131r\u0131m planlar\u0131n\u0131 da payla\u015ft\u0131. Rossmann, 2026 mali y\u0131l\u0131 i\u00e7in toplam 613 milyon Euro\u2019luk yat\u0131r\u0131m yapmay\u0131 planlad\u0131\u011f\u0131n\u0131 a\u00e7\u0131klad\u0131. Bu fiyat\u0131n, 2025 y\u0131l\u0131na k\u0131yasla 73 milyon Euro daha y\u00fcksek oldu\u011fu belirtildi.<\/p>\n
Yat\u0131r\u0131m plan\u0131 kapsam\u0131nda Rossmann, Avrupa genelinde 342 yeni ma\u011faza a\u00e7may\u0131 hedefliyor. A\u00e7\u0131lmas\u0131 planlanan yeni ma\u011fazalar\u0131n 63\u2019\u00fcn\u00fcn Almanya\u2019da yer alaca\u011f\u0131 s\u00f6z edildi. \u015eirketin bu ad\u0131mla Avrupa\u2019daki b\u00fcy\u00fcmesini s\u00fcrd\u00fcrmeyi ama\u00e7lad\u0131\u011f\u0131 aktar\u0131ld\u0131.<\/p>\n
\u00d6te yandan Rossmann, dijital kanallardaki performans\u0131na da dikkat \u00e7ekti. \u015eirket, 2025\u2019in ba\u015f\u0131nda yapt\u0131\u011f\u0131 a\u00e7\u0131klamada, Rossmann ta\u015f\u0131nabilir uygulamas\u0131n\u0131n 2024 y\u0131l\u0131 sonu prestijiyle ayl\u0131k 10 milyonun \u00fczerinde faal kullan\u0131c\u0131ya ula\u015farak yeni bir rekora imza att\u0131\u011f\u0131n\u0131 duyurmu\u015ftu.<\/p>\n","protected":false},"excerpt":{"rendered":"
T\u00fcrkiye\u2019de de y\u00fczlerce ma\u011fazas\u0131 bulunan Alman perakende devi Rossmann, 2025 mali y\u0131l\u0131na ait finansal sonu\u00e7lar\u0131n\u0131 a\u00e7\u0131klad\u0131. \u015eirket, 2025\u2019te cirosunu bir evvelki y\u0131la nazaran y\u00fczde 8,5 art\u0131rarak 16,6 milyar Euro\u2019ya y\u00fckseltti\u011fini duyurdu. B\u00fcy\u00fcmenin hem Almanya\u2019daki faaliyetlerden hem de Avrupa\u2019daki milletleraras\u0131 operasyonlardan kaynakland\u0131\u011f\u0131 belirtildi. Dev \u015firket yeni periyot amac\u0131 olarak ise Avrupa’da 342 ma\u011faza daha a\u00e7aca\u011f\u0131n\u0131 duyurdu.<\/p>\n","protected":false},"author":1,"featured_media":89353,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[1103,9685],"class_list":["post-89352","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-magaza","tag-rossmann"],"_links":{"self":[{"href":"https:\/\/ikimisli.tr\/index.php\/wp-json\/wp\/v2\/posts\/89352","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ikimisli.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ikimisli.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ikimisli.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ikimisli.tr\/index.php\/wp-json\/wp\/v2\/comments?post=89352"}],"version-history":[{"count":1,"href":"https:\/\/ikimisli.tr\/index.php\/wp-json\/wp\/v2\/posts\/89352\/revisions"}],"predecessor-version":[{"id":89354,"href":"https:\/\/ikimisli.tr\/index.php\/wp-json\/wp\/v2\/posts\/89352\/revisions\/89354"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ikimisli.tr\/index.php\/wp-json\/wp\/v2\/media\/89353"}],"wp:attachment":[{"href":"https:\/\/ikimisli.tr\/index.php\/wp-json\/wp\/v2\/media?parent=89352"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ikimisli.tr\/index.php\/wp-json\/wp\/v2\/categories?post=89352"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ikimisli.tr\/index.php\/wp-json\/wp\/v2\/tags?post=89352"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}