Google\u2019\u0131n \u00e7at\u0131 \u015firketi olan Alphabet\u2019in paylar\u0131 ge\u00e7ti\u011fimiz y\u0131l yakla\u015f\u0131k y\u00fczde 75 artarken, ocak ay\u0131 ba\u015f\u0131ndan bu yana y\u00fckseli\u015f y\u00fczde 7 civar\u0131nda ger\u00e7ekle\u015fti.<\/p>\n
Euronews’in haberine nazaran; \u015firketin bu ivmesinde, Apple\u2019\u0131n dijital asistan\u0131 Siri\u2019nin y\u00fckseltilmesi kapsam\u0131nda Google\u2019\u0131n Gemini yapay zeka modelini kullanma karar\u0131 de\u011ferli bir rol oynad\u0131.<\/p>\n
Pazartesi g\u00fcn\u00fc duyurulan mutabakat\u0131n finansal ayr\u0131nt\u0131lar\u0131 a\u00e7\u0131klanmasa da, bu ad\u0131m Google\u2019\u0131n yeni yapay zeka yar\u0131\u015f\u0131nda rekabet g\u00fcc\u00fcne dair g\u00fc\u00e7l\u00fc bir inan\u00e7 oyu olarak de\u011ferlendirildi.<\/p>\n
DO\u011eRULUK ORANI Y\u00dcKSEK<\/b><\/p>\n
OpenAI\u2019nin ChatGPT ile yakalad\u0131\u011f\u0131 erken muvaffakiyetin akabinde Google, inovasyon u\u011fra\u015flar\u0131n\u0131 h\u0131zland\u0131rarak Gemini 3 modelini piyasaya s\u00fcrd\u00fc. \u00c7e\u015fitli olumlu yorumlar alan modelin, kimi k\u0131yaslamalarda rakiplerinden daha d\u00fczg\u00fcn performans g\u00f6sterdi\u011fi belirtildi.<\/p>\n
Google, Gemini 3\u2019\u00fcn standart bir k\u0131yaslama testinde y\u00fczde 72 do\u011fruluk oran\u0131na ula\u015ft\u0131\u011f\u0131n\u0131 ve evvelki modellere k\u0131yasla grafik ve metni daha ak\u0131c\u0131 bi\u00e7imde bir ortaya getirebildi\u011fini a\u00e7\u0131klad\u0131.<\/p>\n
Alphabet\u2019in en b\u00fcy\u00fck avantajlar\u0131ndan biri, finansman yap\u0131s\u0131 sayesinde OpenAI ve Anthropic \u00fczere daima yeni kaynak bulmak zorunda olan rakiplerine k\u0131yasla daha sa\u011flam bir yerde ilerlemesi olarak \u00f6ne \u00e7\u0131k\u0131yor.<\/p>\n
Ancak rekabet s\u0131rf yapay zeka modelleriyle sonlu de\u011fil. Google arama motoruna \u201cyapay zeka modu\u201d eklerken, OpenAI ve Perplexity kendi web taray\u0131c\u0131lar\u0131n\u0131 piyasaya s\u00fcrd\u00fc. Microsoft da Edge taray\u0131c\u0131s\u0131na Copilot AI arac\u0131n\u0131 entegre ederek rekabetin boyutunu geni\u015fletti.<\/p>\n
‘KONUMUNU KORUYOR’<\/b><\/p>\n
AJ Bell\u2019in finansal tahlil m\u00fcd\u00fcr\u00fc Danni Hewson, Google\u2019\u0131n son 10 y\u0131ldaki g\u00fc\u00e7l\u00fc pozisyonunu muhafazay\u0131 ba\u015fard\u0131\u011f\u0131n\u0131 ve \u015firketin al\u0131\u015f\u0131lm\u0131\u015f alanlar\u0131n\u0131n d\u0131\u015f\u0131na \u00e7\u0131ksa bile uzun vadede tesirini s\u00fcrd\u00fcrecek yenilikler geli\u015ftirdi\u011fini s\u00f6z etti. Bu k\u0131ymetlendirme, Alphabet\u2019in s\u0131rf mevcut pazarlar\u0131n\u0131 savunmakla kalmay\u0131p yeni alanlarda da b\u00fcy\u00fcme aray\u0131\u015f\u0131n\u0131 s\u00fcrd\u00fcrd\u00fc\u011f\u00fcne i\u015faret ediyor.<\/p>\n
\u00d6te yandan Google\u2019\u0131n arama alan\u0131ndaki hakimiyeti, son y\u0131llarda a\u00e7\u0131lan y\u00fcksek profilli davalar nedeniyle yak\u0131ndan incelendi. Eyl\u00fcl ay\u0131nda ABD\u2019de sonu\u00e7lanan bir t\u00fcrel s\u00fcre\u00e7te \u015firket, arama bilgilerini rakiplerle payla\u015fma karar\u0131 alsa da da\u011f\u0131lmas\u0131na gerek olmad\u0131\u011f\u0131na h\u00fckmedildi ve Chrome taray\u0131c\u0131s\u0131n\u0131n denetimini elinde tutmas\u0131na m\u00fcsaade verildi. Reklam teknolojisi i\u015fine ait dava ise \u015fimdi sonu\u00e7lanmad\u0131.<\/p>\n
YOUTUBE REKLAM GEL\u0130RLER\u0130 ARTTI<\/b><\/p>\n
Quilter Cheviot teknoloji ara\u015ft\u0131rmalar\u0131 ba\u015fkan\u0131 Ben Barringer, aramalar\u0131n Alphabet\u2019in ana i\u015fi olmaya devam etti\u011fini ve antitr\u00f6st davas\u0131n\u0131n \u00e7\u00f6z\u00fclmesiyle bu alandaki belirsizliklerin azald\u0131\u011f\u0131n\u0131 belirtti.<\/p>\n
Barringer\u2019a nazaran de\u011ferlemeyi s\u0131rf arama de\u011fil, YouTube, bulut bili\u015fim ve Waymo \u00fczere \u00f6teki i\u015f kollar\u0131 da destekliyor. \u015eirketin son a\u00e7\u0131klad\u0131\u011f\u0131 \u00fc\u00e7\u00fcnc\u00fc \u00e7eyrek sonu\u00e7lar\u0131nda Google Cloud gelirleri y\u00fczde 34 art\u0131\u015fla 15,2 milyar dolara, YouTube reklam gelirleri ise y\u00fczde 15 art\u0131\u015fla 10,26 milyar dolara y\u00fckseldi.<\/p>\n
Bulut bili\u015fim alan\u0131nda Amazon AWS ve Microsoft Azure ile rekabet eden Alphabet, bu alanda da dikkat cazip ad\u0131mlar att\u0131. \u015eirket, Anthropic\u2019e 1 milyona kadar \u00f6zel yapay zeka \u00e7ipi tedarik etmeyi i\u00e7eren mutabakatlarla bulut \u00fcnitesini g\u00fc\u00e7lendirdi.<\/p>\n
Ba\u015flang\u0131\u00e7ta \u015firket i\u00e7i i\u015f y\u00fckleri i\u00e7in geli\u015ftirilen bu \u00e7iplerin harici m\u00fc\u015fterilere a\u00e7\u0131lmas\u0131, daha k\u00fc\u00e7\u00fck firmalar\u0131n k\u0131ymetli yapay zeka donan\u0131mlar\u0131na eri\u015fimini kolayla\u015ft\u0131rarak Google\u2019\u0131n bulut i\u015finin s\u00fcratli b\u00fcy\u00fcmesine katk\u0131 sa\u011flad\u0131.<\/p>\n","protected":false},"excerpt":{"rendered":"
Alphabet, Nvidia, Microsoft ve Apple\u2019\u0131n akabinde 4 trilyon dolarl\u0131k piyasa bedeli e\u015fi\u011fini a\u015farak bu d\u00fczeye ula\u015fan d\u00f6rd\u00fcnc\u00fc \u015firket oldu. Yapay zekaya y\u00f6nelik g\u00fc\u00e7l\u00fc beklentiler, ge\u00e7ti\u011fimiz y\u0131l teknoloji \u015firketlerinin de\u011ferlemelerini rekor d\u00fczeylere ta\u015f\u0131rken, yat\u0131r\u0131mc\u0131lar\u0131n y\u00fcksek getiri umuduyla bu alandaki firmalara y\u00f6nelmesi Alphabet paylar\u0131ndaki y\u00fckseli\u015fi destekledi.<\/p>\n","protected":false},"author":1,"featured_media":89822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[428,8942,524,402,210],"class_list":["post-89821","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-alan","tag-googlein","tag-is","tag-sirket","tag-yapay-zeka"],"_links":{"self":[{"href":"https:\/\/ikimisli.tr\/index.php\/wp-json\/wp\/v2\/posts\/89821","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ikimisli.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ikimisli.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ikimisli.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ikimisli.tr\/index.php\/wp-json\/wp\/v2\/comments?post=89821"}],"version-history":[{"count":1,"href":"https:\/\/ikimisli.tr\/index.php\/wp-json\/wp\/v2\/posts\/89821\/revisions"}],"predecessor-version":[{"id":89823,"href":"https:\/\/ikimisli.tr\/index.php\/wp-json\/wp\/v2\/posts\/89821\/revisions\/89823"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ikimisli.tr\/index.php\/wp-json\/wp\/v2\/media\/89822"}],"wp:attachment":[{"href":"https:\/\/ikimisli.tr\/index.php\/wp-json\/wp\/v2\/media?parent=89821"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ikimisli.tr\/index.php\/wp-json\/wp\/v2\/categories?post=89821"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ikimisli.tr\/index.php\/wp-json\/wp\/v2\/tags?post=89821"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}