T\u00fcrkiye araba pazar\u0131nda, SUV ara\u00e7lar\u0131n hissesindeki y\u00fckseli\u015f dikkati \u00e7ekiyor.<\/p>\n
Otomotiv Distrib\u00fct\u00f6rleri ve Mobilite Derne\u011fi (ODMD) datalar\u0131ndan derledi\u011fi bilgilere nazaran, T\u00fcrkiye genelinde ge\u00e7en y\u0131l sat\u0131lan s\u0131f\u0131r arabalar listesinin birinci 10’unda 6 SUV model yer ald\u0131.<\/p>\n
S\u00f6z konusu SUV modellerinin ikisinin b\u00fcsb\u00fct\u00fcn elektrikli, ikisinin hibrit ve kalan ikisinin akaryak\u0131tl\u0131 oldu\u011fu tespit edildi.<\/p>\n
Ayn\u0131 periyotta yerli araba Togg’un T10X modeli 27 bin 583 sat\u0131\u015fla y\u0131l\u0131n en \u00e7ok sat\u0131lan arabalar\u0131 listesinde 4’\u00fcnc\u00fc s\u0131rada konumland\u0131.<\/p>\n
\u00d6te yandan, bu devirde SUV ara\u00e7lar\u0131n toplam araba pazar\u0131ndan ald\u0131\u011f\u0131 hissedeki art\u0131\u015f da g\u00f6ze \u00e7arp\u0131yor.<\/p>\n
Ge\u00e7en y\u0131l toplam araba pazar\u0131ndaki sat\u0131\u015flar g\u00f6vde tiplerine nazaran de\u011ferlendirildi\u011finde, en \u00e7ok tercih edilen g\u00f6vde tipi y\u00fczde 61,9 hisse ve 671 bin 819 ile SUV arabalar oldu.<\/p>\n
Bu say\u0131 2024’te 556 bin 548 olarak ger\u00e7ekle\u015fti. Bu arabalar\u0131n y\u0131ll\u0131k bazda en keskin y\u00fckseli\u015fini 2023 y\u0131l\u0131nda ger\u00e7ekle\u015ftirdi\u011fi g\u00f6r\u00fcld\u00fc. Kelam konusu y\u0131lda SUV araba sat\u0131\u015flar\u0131, 2022’ye nazaran yakla\u015f\u0131k y\u00fczde 100 art\u0131\u015fla 497 bin 16’ya \u00e7\u0131kt\u0131. 2022 y\u0131l\u0131nda toplam 249 bin 621 SUV ara\u00e7 sat\u0131\u015f\u0131 ger\u00e7ekle\u015fti.<\/p>\n
\u00a0“SUV’lar art\u0131k otomotiv pazar\u0131n\u0131n ana ak\u0131m segmenti haline geldi”<\/strong><\/p>\n Konuya ait AA muhabirine de\u011ferlendirmede bulunan ODMD\u200b\u200b\u200b\u200b\u200b\u200b\u200b Y\u00f6netim Kurulu Lideri Ali Haydar Bozkurt, otomotiv kesiminin son y\u0131llarda besbelli bir d\u00f6n\u00fc\u015f\u00fcm s\u00fcrecinden ge\u00e7ti\u011fini, bu de\u011fi\u015fimin merkezinde SUV modellerin yer ald\u0131\u011f\u0131n\u0131 s\u00f6yledi.<\/p>\n Global ve Avrupa pazarlar\u0131yla paralel halde T\u00fcrkiye’de de SUV modellere olan talebin istikrarl\u0131 bi\u00e7imde artt\u0131\u011f\u0131na dikkati \u00e7eken Bozkurt, binek araba pazar\u0131ndaki b\u00fcy\u00fcmenin k\u0131ymetli bir k\u0131sm\u0131n\u0131 ta\u015f\u0131yan SUV\u2019lar\u0131n, art\u0131k ni\u015f bir tercih olmaktan \u00e7\u0131karak pazar\u0131n ana ak\u0131m segmenti haline geldi\u011fini belirtti.<\/p>\n Bozkurt, T\u00fcrkiye araba pazar\u0131nda g\u00f6vde tipi tercihlerinin son 7 y\u0131lda besbelli bir d\u00f6n\u00fc\u015f\u00fcm ya\u015fad\u0131\u011f\u0131n\u0131 s\u00f6z ederek, “Uzun y\u0131llar boyunca pazar\u0131n a\u00e7\u0131k ara lideri konumunda olan sedan arabalar, bilhassa 2018 sonras\u0131nda yerini giderek artan oranda SUV g\u00f6vde tipli ara\u00e7lara b\u0131rakmaya ba\u015flad\u0131. 2018 y\u0131l\u0131nda toplam araba pazar\u0131n\u0131n s\u0131rf yakla\u015f\u0131k y\u00fczde 22’sini olu\u015fturan SUV’lar, 2025 prestijiyle y\u00fczde 60’\u0131n \u00fczerine \u00e7\u0131karak en \u00e7ok tercih edilen g\u00f6vde tipi haline geldi.” diye konu\u015ftu.<\/p>\n Bu s\u00fcratli y\u00fckseli\u015fin ard\u0131nda birden fazla dinamik bulundu\u011funu vurgulayan Bozkurt, \u015fu de\u011ferlendirmelerde bulundu:<\/p>\n “T\u00fcketici taraf\u0131nda \u00e7ok tarafl\u0131 kullan\u0131m, y\u00fcksek s\u00fcr\u00fc\u015f konumu, inan\u00e7 hissi ve konfor beklentilerinin artmas\u0131 \u00f6ne \u00e7\u0131karken, arz taraf\u0131nda ise \u00fcreticilerin daha y\u00fcksek katma k\u0131ymet sunan SUV modellere y\u00f6nelmesi, segmentin pazar hissesini her ge\u00e7en y\u0131l \u00fcst ta\u015f\u0131yor. Fakat s\u0131rf t\u00fcketici alg\u0131s\u0131ndaki de\u011fi\u015fim, SUV pazar hissesindeki art\u0131\u015f\u0131 a\u00e7\u0131klamak i\u00e7in tek ba\u015f\u0131na k\u00e2fi de\u011fil. Bilhassa B ve C segment SUV model say\u0131lar\u0131ndaki art\u0131\u015f\u0131n kritik bir rol oynad\u0131\u011f\u0131 g\u00f6r\u00fcl\u00fcyor. Ge\u00e7mi\u015fte SUV denildi\u011finde daha \u00e7ok D ve \u00fczeri segmentlerde, y\u00fcksek fiyatl\u0131 ve sonlu al\u0131m g\u00fcc\u00fcne hitap eden modeller akla gelirken, 2018 sonras\u0131nda bu tablo esasl\u0131 bi\u00e7imde de\u011fi\u015fti. \u00dcreticiler, B-SUV ve C-SUV segmentlerinde \u00e7ok say\u0131da yeni model sunarak SUV modelleri geni\u015f kitleler i\u00e7in eri\u015filebilir hale getirdi.”<\/p>\n “SUV g\u00f6vde tipinin pazar liderli\u011fini m\u00fcdafaas\u0131 bekleniyor”<\/strong><\/p>\n Ali Haydar Bozkurt, 2018-2020 periyodunda SUV pazar hissesindeki art\u0131\u015f\u0131n daha denetimli ve kademeli bir seyir izledi\u011fini, 2021 sonras\u0131nda ivmenin bariz bi\u00e7imde h\u0131zland\u0131\u011f\u0131n\u0131 kaydetti.<\/p>\n 2021\u2019de yakla\u015f\u0131k y\u00fczde 35 d\u00fczeyine ula\u015fan SUV hissesinin 2022\u2019de y\u00fczde 40 e\u015fi\u011fini a\u015ft\u0131\u011f\u0131n\u0131, 2023\u2019te ise y\u00fczde 50 hududunu ge\u00e7erek kritik bir e\u015fi\u011fi geride b\u0131rakt\u0131\u011f\u0131n\u0131 aktaran Bozkurt, “2024 ve 2025 bilgilerine nazaran ise SUV\u2019lar art\u0131k pazarda en \u00e7ok tercih edilen g\u00f6vde tipi oldu. Bu noktada sedan arabalar, toplam pazar i\u00e7inde hala de\u011ferli bir hacme sahip olmakla birlikte en \u00e7ok sat\u0131lan g\u00f6vde tipi olma \u00f6zelli\u011fini kaybetmi\u015f oldu.” halinde konu\u015ftu.<\/p>\n Bozkurt, kelamlar\u0131n\u0131 \u015f\u00f6yle s\u00fcrd\u00fcrd\u00fc:<\/strong><\/p>\n “\u00d6n\u00fcm\u00fczdeki periyoda ait projeksiyonlar de\u011ferlendirildi\u011finde, SUV g\u00f6vde tipinin pazar liderli\u011fini m\u00fcdafaas\u0131 bekleniyor. Elektrifikasyon s\u00fcreciyle birlikte sunulan yeni elektrikli ve hibrit SUV modeller, bu e\u011filimi daha da g\u00fc\u00e7lendirebilir. Bilhassa B ve C segment elektrikli SUV\u2019lar\u0131n yayg\u0131nla\u015fmas\u0131, SUV\u2019lar\u0131n s\u0131rf g\u00f6vde tipi de\u011fil, t\u0131pk\u0131 vakitte teknolojik d\u00f6n\u00fc\u015f\u00fcm\u00fcn de ta\u015f\u0131y\u0131c\u0131s\u0131 olmas\u0131na yol a\u00e7acakt\u0131r.”<\/p>\n – “Elektrikli ve hibrit ara\u00e7 sat\u0131\u015flar\u0131ndaki s\u00fcratli art\u0131\u015f\u0131n de\u011ferli bir k\u0131sm\u0131 SUV g\u00f6vde tipiyle ger\u00e7ekle\u015fiyor”<\/p>\n Otomotiv Yetkili Sat\u0131c\u0131lar\u0131 Derne\u011fi (OYDER) Y\u00f6netim Kurulu Lideri \u00d6mer Koyuncu da son iki y\u0131l\u0131n sonu\u00e7lar\u0131n\u0131n SUV’lar\u0131n T\u00fcrkiye araba pazar\u0131nda art\u0131k tart\u0131\u015fmas\u0131z ana g\u00f6vde tipi haline geldi\u011fini \u00e7ok net bi\u00e7imde g\u00f6sterdi\u011fini s\u00f6yledi.<\/p>\n Koyuncu, 2024’te araba sat\u0131\u015flar\u0131 ortas\u0131nda 556 bin 548 adet ile SUV modellerin pazar\u0131n yakla\u015f\u0131k y\u00fczde 57’sini olu\u015fturdu\u011funu, 2025’te bunun 671 bin 819 adetlik sat\u0131\u015fla y\u00fczde 62 d\u00fczeyine ula\u015ft\u0131\u011f\u0131n\u0131 bildirdi.<\/p>\n 2025’te pazar\u0131n y\u00fczde 10,7 b\u00fcy\u00fcme g\u00f6sterdi\u011fini, SUV segmentinin b\u00fcy\u00fcyen pazarda kendi hissesini y\u00fczde 5 b\u00fcy\u00fctt\u00fc\u011f\u00fcne i\u015faret eden Koyuncu, \u015funlar\u0131 kaydetti:<\/p>\n “Bu sonu\u00e7lar\u0131 s\u00fcreksiz bir trend olarak de\u011fil, kal\u0131c\u0131 bir yap\u0131sal d\u00f6n\u00fc\u015f\u00fcm olarak okuyoruz. SUV’lar art\u0131k yaln\u0131zca \u00fcst segment ya da ni\u015f bir tercih de\u011fil, A, B ve C segmentlerinde ana ak\u0131m t\u00fcketici tercihi haline gelmi\u015ftir. Sedan ve HB modeller pazar hissesi kaybederken, SUV’lar direkt bu alan\u0131 doldurmaya ba\u015flam\u0131\u015ft\u0131r. Bu geli\u015fimde elbet elektrikli ve hibrit ara\u00e7lar\u0131n \u00e7o\u011falmas\u0131n\u0131n da tesiri bulunmakta zira elektrikli ve hibrit ara\u00e7 sat\u0131\u015flar\u0131ndaki s\u00fcratli art\u0131\u015f\u0131n k\u0131ymetli bir k\u0131sm\u0131 SUV g\u00f6vde tipiyle ger\u00e7ekle\u015fiyor. Bu da SUV’lar\u0131 yaln\u0131zca bug\u00fcn\u00fcn de\u011fil, elektrifikasyonla birlikte gelece\u011fin de merkezi pozisyonuna ta\u015f\u0131yor.”<\/p>\n Koyuncu, SUV modellerdeki art\u0131\u015f kar\u015f\u0131s\u0131nda kendilerinin yetkili sat\u0131c\u0131lar olarak de\u011fi\u015fimlerini bu do\u011frultuda yapt\u0131klar\u0131n\u0131 belirterek, gerek deneme ara\u00e7 parklar\u0131n\u0131 gerekse sat\u0131\u015f-servis dan\u0131\u015fanlar\u0131n\u0131n e\u011fitimlerini, de\u011fi\u015fen m\u00fc\u015fteri beklentilerine uyumlu hale getirdiklerini aktard\u0131.<\/p>\n","protected":false},"excerpt":{"rendered":" Teknolojik geli\u015fmeler, daha geni\u015f ve konforlu kullan\u0131m imkan\u0131yla de\u011fi\u015fen t\u00fcketici tercihleri do\u011frultusunda araba piyasas\u0131nda segment da\u011f\u0131l\u0131m\u0131 tekrar \u015fekillenirken, SUV modellerin pazar liderli\u011fini per\u00e7inledi\u011fi g\u00f6r\u00fcl\u00fcyor.<\/p>\n","protected":false},"author":1,"featured_media":93550,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[9965,128,8789,3201,9966],"class_list":["post-93549","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-otomobil","tag-govde-tipi","tag-otomobil","tag-segment","tag-suv","tag-suv-model"],"_links":{"self":[{"href":"https:\/\/ikimisli.tr\/index.php\/wp-json\/wp\/v2\/posts\/93549","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ikimisli.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ikimisli.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ikimisli.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ikimisli.tr\/index.php\/wp-json\/wp\/v2\/comments?post=93549"}],"version-history":[{"count":1,"href":"https:\/\/ikimisli.tr\/index.php\/wp-json\/wp\/v2\/posts\/93549\/revisions"}],"predecessor-version":[{"id":93551,"href":"https:\/\/ikimisli.tr\/index.php\/wp-json\/wp\/v2\/posts\/93549\/revisions\/93551"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ikimisli.tr\/index.php\/wp-json\/wp\/v2\/media\/93550"}],"wp:attachment":[{"href":"https:\/\/ikimisli.tr\/index.php\/wp-json\/wp\/v2\/media?parent=93549"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ikimisli.tr\/index.php\/wp-json\/wp\/v2\/categories?post=93549"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ikimisli.tr\/index.php\/wp-json\/wp\/v2\/tags?post=93549"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}