D\u00fcnyan\u0131n en \u00e7ok kullan\u0131lan iletile\u015fme uygulamalar\u0131ndan biri olan WhatsApp, uzun m\u00fcddettir konu\u015fulan reklam planlar\u0131n\u0131 hayata ge\u00e7irmeye haz\u0131rlan\u0131yor. Uygulaman\u0131n 2.26.3.9 numaral\u0131 test s\u00fcr\u00fcm\u00fcnde tespit edilen kodlar, reklams\u0131z kullan\u0131m i\u00e7in fiyatl\u0131 abonelik sistemi \u00fczerinde \u00e7al\u0131\u015f\u0131ld\u0131\u011f\u0131n\u0131 ortaya koydu.<\/p>\n
Meta \u00e7at\u0131s\u0131 alt\u0131nda faaliyet g\u00f6steren WhatsApp, ge\u00e7ti\u011fimiz y\u0131l Durum ve Kanallar sekmelerinde reklam g\u00f6sterilece\u011fini a\u00e7\u0131klam\u0131\u015f, bu karar kullan\u0131c\u0131lar ortas\u0131nda a\u011f\u0131r tenkitlere neden olmu\u015ftu. Yeni abonelik modelinin, bu reaksiyonlar\u0131 dengelemeyi ama\u00e7lad\u0131\u011f\u0131 bedellendiriliyor.<\/p>\n
REKLAM G\u00d6RMEK \u0130STEMEYENLER F\u0130YAT \u00d6DEYECEK\u00a0<\/b><\/p>\n
Test s\u00fcr\u00fcm\u00fcnde yer alan bilgilere nazaran, abonelik sistemini tercih eden kullan\u0131c\u0131lar, WhatsApp\u2019\u0131n Durum ve Kanallar k\u0131s\u0131mlar\u0131nda reklams\u0131z bir tecr\u00fcbe ya\u015fayabilecek. Kodlarda, ayl\u0131k \u00f6deme kar\u015f\u0131l\u0131\u011f\u0131nda reklamlar\u0131n b\u00fcsb\u00fct\u00fcn kapat\u0131laca\u011f\u0131 net bir halde s\u00f6z ediliyor.<\/p>\n
Bu sistemle birlikte kullan\u0131c\u0131lar, reklams\u0131z WhatsApp tecr\u00fcbesini tercih edip etmeme konusunda \u00f6zg\u00fcr b\u0131rak\u0131lacak. Fiyatl\u0131 abonelik, s\u0131rf reklamlar\u0131 devre d\u0131\u015f\u0131 b\u0131rakmay\u0131 kapsayacak; iletile\u015fme altyap\u0131s\u0131nda rastgele bir k\u0131s\u0131tlama olmayacak.<\/p>\n
\u00dcCRETS\u0130Z WHATSAPP REKLAMLI OLACAK\u00a0<\/b><\/p>\n
Yeni modele nazaran fiyats\u0131z WhatsApp kullan\u0131c\u0131lar\u0131, uygulamay\u0131 reklaml\u0131 formda kullanmaya devam edecek. Reklamlardan ar\u0131nd\u0131r\u0131lm\u0131\u015f kullan\u0131m ise sadece fiyatl\u0131 abonelik ile m\u00fcmk\u00fcn olacak.<\/p>\n
Ayr\u0131ca test evresindeki s\u00fcr\u00fcmde, kullan\u0131c\u0131lar\u0131 bilgilendirmek emeliyle uygulama i\u00e7i ihtar ve a\u00e7\u0131klama bildirilerinin da denendi\u011fi g\u00f6r\u00fcl\u00fcyor. Bu da sistemin yak\u0131n gelecekte daha geni\u015f kapsaml\u0131 testlere a\u00e7\u0131labilece\u011fini g\u00f6steriyor.<\/p>\n
ABONEL\u0130K S\u0130STEM\u0130 NE VAK\u0130T GELECEK?<\/b><\/p>\n
\u015eu an i\u00e7in reklams\u0131z WhatsApp aboneli\u011finin ne vakit kullan\u0131ma sunulaca\u011f\u0131, hangi \u00fclkeleri kapsayaca\u011f\u0131 ve abonelik fiyat\u0131n\u0131n ne kadar olaca\u011f\u0131 konusunda resmi bir a\u00e7\u0131klama bulunmuyor. Lakin Meta\u2019n\u0131n daha evvel Facebook ve Instagram\u2019da reklams\u0131z abonelik modelini hudutlu \u00fclkelerde devreye almas\u0131, WhatsApp i\u00e7in de emsal bir yol izlenece\u011fine i\u015faret ediyor.<\/p>\n
\u00dcCRETL\u0130 WHATSAPP UYGULMASINDA T\u00dcRK\u0130YE DETAYI\u00a0<\/b><\/p>\n
T\u00fcrkiye\u2019de toplumsal medya kullan\u0131m datalar\u0131na nazaran 52 milyon faal kullan\u0131c\u0131yla WhatsApp, \u00fclkedeki en tan\u0131nan toplumsal medya platformu pozisyonunda bulunuyor. Bu nedenle m\u00fcmk\u00fcn abonelik fiyatlar\u0131n\u0131n T\u00fcrkiye pazar\u0131nda nas\u0131l belirlenece\u011fi merak konusu.<\/p>\n
Uzmanlar, WhatsApp\u2019\u0131n T\u00fcrkiye\u2019deki geni\u015f kullan\u0131c\u0131 kitlesi nedeniyle rekabet\u00e7i bir fiyat siyaseti izleyebilece\u011fini \u00f6ng\u00f6r\u00fcyor. Fakat net say\u0131lar, Meta\u2019n\u0131n resmi duyurusuyla birlikte belirli olacak.<\/p>\n","protected":false},"excerpt":{"rendered":"
D\u00fcnyaca \u00fcnl\u00fc ve T\u00fcrkiye’de en \u00e7ok tercih edilen anl\u0131k iletile\u015fme uygulamas\u0131 WhatsApp\u2019\u0131n test s\u00fcr\u00fcm\u00fcnde ortaya \u00e7\u0131kan yeni kodlar, tan\u0131nan iletile\u015fme uygulamas\u0131nda reklaml\u0131 devrin resmen ba\u015flayaca\u011f\u0131n\u0131 ortaya \u00e7\u0131kard\u0131. Reklam g\u00f6rmek istemeyen kullan\u0131c\u0131lar i\u00e7in ise fiyatl\u0131 abonelik se\u00e7ene\u011fi g\u00fcndemde.<\/p>\n","protected":false},"author":1,"featured_media":94844,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[9906,1688,2253,814,3184],"class_list":["post-94843","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gundem","tag-abonelik","tag-kullanicilar","tag-reklam","tag-ucret","tag-whatsapp"],"_links":{"self":[{"href":"https:\/\/ikimisli.tr\/index.php\/wp-json\/wp\/v2\/posts\/94843","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ikimisli.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ikimisli.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ikimisli.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ikimisli.tr\/index.php\/wp-json\/wp\/v2\/comments?post=94843"}],"version-history":[{"count":1,"href":"https:\/\/ikimisli.tr\/index.php\/wp-json\/wp\/v2\/posts\/94843\/revisions"}],"predecessor-version":[{"id":94845,"href":"https:\/\/ikimisli.tr\/index.php\/wp-json\/wp\/v2\/posts\/94843\/revisions\/94845"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ikimisli.tr\/index.php\/wp-json\/wp\/v2\/media\/94844"}],"wp:attachment":[{"href":"https:\/\/ikimisli.tr\/index.php\/wp-json\/wp\/v2\/media?parent=94843"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ikimisli.tr\/index.php\/wp-json\/wp\/v2\/categories?post=94843"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ikimisli.tr\/index.php\/wp-json\/wp\/v2\/tags?post=94843"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}